Market Research •  Coverage Maps
Demographics • Consumer Spending
Campaign Planning and Support 

Community Newspapers:  

  Delivering Results

MEDIA USAGE SURVEY   ( Take-away Sheet  ) 

July 2018, Totum Research Inc. completed a survey to determine the news involvement and advertising preferences of Albertans living out of the major cities of the province.

Key Findings

• Local news is most important to more Albertans than any other.
  
• The printed local newspaper is the preferred source for all local information including news about people, events, jobs, businesses or sales and schools.
  
• The printed local newspaper is also the preferred medium for information about local government programs and initiatives
  

Our members' weekly newspapers reach over 450,000 households and continue to grow in readership. Each of our 85+ members produce and publish their newspapers in the community in which they live, so content is tightly tied to what is truly important locally.

ADvisor can assist you in reaching your target audience, and  make your message a part of that conversation.

Start here with our description of advertising possibilities.  Follow the links provided for more information. Remember we are available to personally assist you as well.

readership survey

Local news is most important to more Albertans than any other. The research makes it clear. The printed local newspaper is still preferred.

Download>> POWERPOINT PRESENTATION

NEWSPAPER MEDIA DRIVES VEHICLE SALES

Newspapers are the top source for driving customers to dealer websites in the buyers cycle.

GLOSSARY OF TERMS

In an industry as established as print media, there have evolved interesting but perhaps perplexing terms and measurements. Need to know the difference between a "double truck" and an "earlug"? .  Check this list here.

Advertising Overview

Types of ads you can place

Text ad in the classified section

• Select from a range of specific classified categories.
• Cost is by the word and your ad will appear in all Alberta & NWT member newspapers.
• Go to Blanket Classified Ads ›

Business card-sized Value Ad

• The benefits of a display ad but at the low cost of a classified ad, appears in all Alberta & NWT member newspapers
• A black and white business card-sized ad, can be text only or include artwork and pictures.
• Go to Value Ads ›
  

Display Ad with text and images

• Use artwork and design to attract readers to your message - then call them to action.  Display Ads can be any size from business card to full page and may include colour.
• Chose to cover the whole province and NWT or select communities that are geographically or demographically most likely to respond.
• Cost varies depending on size, use of colour, number of newspapers, or sometimes a current promotion.
• Go to Display Ads ›

Online Advertising

• Easy to fit in with your print campaign or get out a message tailored for online engagement, online display space runs 24-7
  
• Select the number of impressions required, or use a Start/Stop date 
  
• Go to Online Advertising  ›

Single or multiple page Insert Distribution

• A single or multiple page insert that is delivered with the newspaper rather than printed in the newspaper pages.
• These are pre-printed advertising or informational pieces to be received by targeted households through insertion into the community newspaper.
• Using AWNA member newspapers to distribute gives your Insert its best chance of reaching your audience because they arrive inside the community newspaper which is expected and welcomed into the home at a much higher degree than junk mail.
• Go to Insert Distribution ›