The AWNA engages in market research in order to:

• Ensure that there is up-to-date market research related to the needs of community newspapers

• Raise the profile of community newspapers with advertisers

• Enhance the profitability of community newspapers

 

Parameters:

 

1. ADvisor

a) Each newspaper listing includes the most recent circulation audit.

b) This is a resource for helping clients plan and select their advertising buy, including rate card, community coverage locator, circulation audits and other pertinent information on newspapers published by the AWNA members. 

 

2. Circulation

a) The AWNA update circulation for member newspapers online in a non-verified state if the audit type has changed or if its circulation has changed plus or minus 15 per cent, if the newspaper provides supporting documents.

b) The AWNA allow member newspapers to update their circulation with ‘pending’ status.

c) Circulation audits are only required for publications distributing more than 50,000 copies per year.