Career Display Advertising

Career display advertising is the most diverse and flexible type of recruitment advertising in newspapers. Career display ads are the perfect choice to give your opportunity room to be fully appreciated.

Use bold fonts, illustrations, photographs or logos to stand out.  With career display ads you can cover wide regions or pinpoint just the communities that match your strategy. We extend your reach even farther by running the ad online at

With all the possibilities comes additional planning.  This page will guide you through all the choices and provide basic newspaper information to help you achieve your goals.  Remember we are available to personally assist you as well.

First time doing this...
  • Guaranteed deadline for career display advertising is Wednesday noon for publication the following week (Sunday - Saturday).
  • Material deadline for career display ads is Thursday at 4 pm.
  • Create a second piece of material for with colour and customize your message for web viewers.  Read more about that HERE
  • Need an account set up? Download a credit application.pdf


Plan your Career Display Ad

Size and pricing

  • Career display ads are display ads with a few key differences to watch out for. Most notably widths may vary from display ads of the same number of columns, as many papers use different column formats for their career sections.  Rates for positioning in career sections are often different from placement in the body of the paper.  Additionally, career section deadlines may vary from the deadlines set for other parts of the newspaper.
  • Your career display ad pricing will be determined by the titles you select, the size of the ad, and the number of times it is to run.  In budgeting these variables, it is vital to keep your advertising goals in mind. Ask what you need the ad to accomplish, and then select titles and adjust your size and frequency to achieve them.
  • Including the added feature of appearing on comes at a small surcharge but also allows you to add colour, and even customize your message for online readers
Depending on what you need your ad to do, and the budget available to accomplish it, you may favour size over frequency OR vice versa:
  • Frequency - refers to how many times your message will appear.  Repeating a message exposes it to any who may have missed it previously and allows an audience to become familiar with you and your offer over time.  Increase frequency to help a community become familiar with your opportunity in a way that builds trust and confidence.
  • Larger size - a larger career display ad, besides being more instantly noticeable on the page, gives your message an enhanced sense of importance and desirability.  It also allows you the space to properly display, illustrate and explain your opportunity.  Larger sizes are used to promote events or promote short-term offers.  If you need to create an instant response, or wish to position your company as an employer of choice, budget to increase the size of your ad.

Market selection
Deciding which papers to run your ad in usually comes down to two factors: geography and demographics.
  • Geography - if your message pertains to a certain region of the province, or is meant to for the people who are most likely to apply for a job in a certain location you wish to support, then you will chose community markets by geography. Both basic title selection material and advanced geographic help may be accessed when the time comes to look at these choices in the next section.
  • Demographics - uses measurements such as age, income, education, occupation and thousands of other identifiers can be used to identify the best candidates for your opportunity.  Communities can be measured and ranked using the same characteristics of your target audience giving you a priority list of communities in order to plan your recruiting  investment.  Demographic help is available from ADvisor and can be accessed in the next section.
Putting your ad together

No matter who is building your career display ad, you will need to provide certain basic information and ensure the finished work includes the elements that allow ads to be successful.

Once you have gathered and prepared this basic information you will need to determine who is building your career display ad for you.  There are 3 possibilities.

  • The material may already exist in the exact measurement you require.
    •  Slight size variation to existing ad material can also be done at minimal cost. 
    • You may have AWNA do affordable basic design.
      • Contact AWNA  for details at 780-434-8746 Ext 4.
    Choosing to top up your order with
    • Create one additional piece of material to be used for the careers web page
    • Feel free to include colour in this version, and even customize the contact information to better suit an online reader
    Order placement, payment and special conditions

    • Once you have worked out your campaign details it is time to connect with AWNA to solidify exact sizing and prices for the titles you have selected by obtaining a quote.
    • Use the online form which is a downloadable check list in the SELECT section, or the faxable form in your Career Display Ad Guide Sheet. You may also contact us directly for a quote.
    • Your request for a quote will be filled within 24 business hours.
    • Once all details have been confirmed, and you have accepted your AWNA quote, bookings can begin. 
    • Orders can be made using:
      • An insertion order (agencies)
      • An authorized purchase order
      • Signed acceptance of an AWNA quote
    • Personal assistance is available at any point by calling 780-434-8746, Ext. 4.
    • Guaranteed deadline for career display ad booking is Wednesday noon for publication the following week (Sunday - Saturday).

    • Guaranteed deadline for career display ad material is Thursday 4:00 pm for publication the following week (Sunday - Saturday).
    • Holidays and long weekends may advance your deadline.
    • Holidays and long weekends can advance your deadline by 24 hours
    • If time constraints make guaranteed deadlines impossible to meet, individual title deadlines may be utilized. This should be done only in emergency situations as this circumvents important procedures
    • Prepayment will be required to secure bookings if an AWNA billing account does not exist. 
    • Apply for an AWNA billing account by completing this application form (link).  Allow five business days for account processing.
    Special Conditions
    • While similar in many respects, career display ad rates and column widths are often different than display ad rates and column widths.  When booking space and producing material, make sure you specify the correct type of display ad.
    • Individual title deadlines (for emergencies only) for career display may be different from individual display ad deadlines. 
    Receive proof of performance and invoicing
    • Once all the ads in your buy have run for the week ordered, the AWSOM digital archive collects digital tearsheets. 
    • These are sent to you via email and are easily viewed or printed for your records. 
    • This email also contains your invoice – marked paid unless an established billing account is being utilized.
    • Your ad will automatically be posted on, and you will get an email when the ad is posted online. This email contains a link to the ad that you may then share on your own web site or social media plan.
    Prefer to plan with a person?
      • Contact Maurizia at 780-434-8746, Ext 4.


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