Market Research • Coverage Maps
||of newspaper readers say this is their preferred source for local news and events|
|75%||of adults surveyed read their local community newspaper last week|
"AWNA has provided DDB with outstanding service for 20+ years.
Their relationships with the majority of the community newspapers and their “One Order –One Bill” saves the agency hours on each campaign we run.
They offer increased value for our clients and we would not consider an Alberta market campaign without them as our partners."
Vice President /Media | Director DDB Canada |
"The Department of National Defence was having difficulty recruiting specialised skills through online advertising. In order to broaden our search we turned to community newspaper advertising. The Community Newspaper Associations are organised so you can place ads by region or across the country. Once you determine what you wish to advertise and the area you want to canvass, they do all of the rest. In our case job placements are advertised nationally, with a distribution of more than 600 local papers we were able to reach a much more diverse group of individuals and successfully received applications from all regions. This provided us with a greater selection of qualified people with one simple process.
I highly recommend this option to managers who wish to expand their human resource tool kit with minimal effort and high return."
Auxiliary Fleet Manager |National Defence | Government of Canada |
NEWSPAPER MEDIA DRIVES VEHICLE SALESNewspapers are the top source for driving customers to dealer websites in the buyers cycle. Study results
READERSHIP STUDYWhen it comes to finding information on home products and services, property and real estate, research shows that Canadians consult newspapers and their sites more than magazine, TV, billboard, radio or other websites. Fact Sheet
MEDIA USAGE STUDY
People react to media differently depending on where they live. Respondents in small cities are 25% more likely to be receiving a community newspaper than those in large cities. In smaller communities 78% look at their local printed community newspaper once a week or more. Study Results
THINKING OF SOCIAL MEDIA FOR YOUR MARKETING CAMPAIGN?
Why Social Media is no good for marketing anymore. Read more
5 THINGS YOU THOUGHT YOU KNEW ABOUT COMMUNITY NEWSPAPERSRead more
AWNA ADvisor can assist you in reaching your target audience.
Tools for Targeting
Finding the right audience for results
Population Data, Rate Cards, Coverage Maps, Market Research Circulation Figures, Communities Served, Shipping Locations, Advertising MechanicalsVisit our Resources Page for a start
Information for Accuracy
Consolidating details for a successful campaign
Integration for Service
Simplifying the process start to finish
￼110+ Newspaper Titles reach 800,000+ Households, but for you it is just
One Contact, One Deadline, One Bill
Products for Advertising
Offering a variety of marketing solutions
|Display Advertising: Print|
Online Advertising: Member web sites
Career Ads: Print & Online,
Free Standing Inserts